Google Reveals Spectrum Auction Strategy

Google’s top priority heading into the auction was to make sure that bidding on the so-called “C Block” reached the $4.6 billion reserve price that would trigger the important “open applications” and “open handsets” license conditions. We were also prepared to gain the nationwide C Block licenses at a price somewhat higher than the reserve price; in fact, for many days during the early course of the auction, we were the high bidder. But it was clear, then and now, that Verizon Wireless ultimately was motivated to bid higher (and had far more financial incentive to gain the licenses).

This entry was posted on Friday, April 4th, 2008 at 7:07 am and is filed under 3G. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.